Essentials of modern marketing/ by Kotler-i & Mukharjee

By:

Kotler-i [Author]

Contributor(s):

Mukharjee [Author]

Material type: Text

TextLanguage: English Publication details: New Delhi : Vikas Publishing, 2024.Edition: First editionDescription: 391p. ; 24 cm. PBISBN:

9789359308418

Subject(s):

Marketing

DDC classification:

658.8 KOT

Contents:

1. Essentials of Modern Marketing Management 2. Situational Analysis in the Marketing Planning Process 3. Strategy formulation in the Marketing Planning Process 4. Marketing Mix in the Marketing Planning Process 5. Implementation and Controlling in the Marketing Plan Process 203 6. External Orientation of Strategic Marketing Plan 7. Disruptive Digital Marketing Strategies 8. The Rise of AI-driven Metahumans 9. Leading By Innovation & Design: Strategies And Value Creation 10. Designing Value 11. Remodelling The Marketing Research 12. Better World Through Socialpreneurship 13. Adaptive Public Policy And Marketing During COVID-19 14. Marketers Without Borders 15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME) References

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	Ranganathan Library	Education	658.8 KOT (Browse shelf(Opens below))	Available	050518

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Previous	658.4 NOR Leadership : theory and practice /	658.4 NOR Leadership : theory and practice /	658.421 HIS Entrepreneurship /	658.8 KOT Essentials of modern marketing/	658.85 KHE You can sell : results are rewarded, efforts aren't /	660.6 KAR Elements of DBT-JRF biotechnology : Used for CSIR-NET, ICAR-JRF, ICMR-JRF, GATE-BT,XL, JNU-Ph.D., BHU-Ph.D. & NII-Ph.D /	793.932 ADA You can : Compiled with commentary by Don M. Green /	Next

1. Essentials of Modern Marketing Management

2. Situational Analysis in the Marketing Planning Process

3. Strategy formulation in the Marketing Planning Process

4. Marketing Mix in the Marketing Planning Process

5. Implementation and Controlling in the Marketing Plan Process 203

6. External Orientation of Strategic Marketing Plan

7. Disruptive Digital Marketing Strategies

8. The Rise of AI-driven Metahumans

9. Leading By Innovation & Design: Strategies And Value Creation

10. Designing Value

11. Remodelling The Marketing Research

12. Better World Through Socialpreneurship

13. Adaptive Public Policy And Marketing During COVID-19

14. Marketers Without Borders

15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME)

References

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