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Kotler-i

Essentials of modern marketing/ by Kotler-i & Mukharjee - First edition. - New Delhi : Vikas Publishing, 2024. - 391p. ; 24 cm. PB

1. Essentials of Modern Marketing Management

2. Situational Analysis in the Marketing Planning Process

3. Strategy formulation in the Marketing Planning Process

4. Marketing Mix in the Marketing Planning Process

5. Implementation and Controlling in the Marketing Plan Process 203

6. External Orientation of Strategic Marketing Plan

7. Disruptive Digital Marketing Strategies

8. The Rise of AI-driven Metahumans

9. Leading By Innovation & Design: Strategies And Value Creation

10. Designing Value

11. Remodelling The Marketing Research

12. Better World Through Socialpreneurship

13. Adaptive Public Policy And Marketing During COVID-19

14. Marketers Without Borders

15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME)

References

ISBN: 9789359308418

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / KOT