Essentials of modern marketing/ (Record no. 52075)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01403nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240424133055.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240424b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789359308418 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler-i |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of modern marketing/ |
| Statement of responsibility, etc. | by Kotler-i & Mukharjee |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Vikas Publishing, |
| Date of publication, distribution, etc. | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 391p. ; |
| Dimensions | 24 cm. |
| Type of unit | PB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Essentials of Modern Marketing Management<br/><br/>2. Situational Analysis in the Marketing Planning Process<br/><br/>3. Strategy formulation in the Marketing Planning Process<br/><br/>4. Marketing Mix in the Marketing Planning Process<br/><br/>5. Implementation and Controlling in the Marketing Plan Process 203<br/><br/>6. External Orientation of Strategic Marketing Plan<br/><br/>7. Disruptive Digital Marketing Strategies<br/><br/>8. The Rise of AI-driven Metahumans<br/><br/>9. Leading By Innovation & Design: Strategies And Value Creation<br/><br/>10. Designing Value<br/><br/>11. Remodelling The Marketing Research<br/><br/>12. Better World Through Socialpreneurship<br/><br/>13. Adaptive Public Policy And Marketing During COVID-19<br/><br/>14. Marketers Without Borders<br/><br/>15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME)<br/><br/>References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mukharjee |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Order Number | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Education | Ranganathan Library | Ranganathan Library | 13/03/2024 | Today & Tomorrow Printers and publishers | 23-24/389 | 636.00 | TTPP/573/23-24 | 658.8 KOT | 050518 | 24/04/2024 | 795.00 | 08/03/2024 | Book |