Mass media research : an introduction / Roger D. Wimmer & Joseph R. Dominick
Material type:
TextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, [2014]Edition: 10th EditionDescription: xiii, 481 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781133307334 (pbk.)
- 1133307337 (pbk.)
- 302.23072 WIM
- P91.3 .W47 2014
| Item type | Current library | Call number | Status | Barcode | |
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Ranganathan Library | 302.23072 WIM (Browse shelf(Opens below)) | Available | 033963 | |
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Book
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Ranganathan Library | 302.23072 WIM (Browse shelf(Opens below)) | Available | 033693 |
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| 302.23072 AND Media research methods : Understanding metric and interpretive approaches / | 302.23072 BER Media research methods : Audiences institutions texts / | 302.23072 ROS Applied mass communication theory : A guide for media practitioners / | 302.23072 WIM Mass media research : an introduction / | 302.23072 WIM Mass media research : an introduction / | 302.23082 BON Media and Gender Equality / | 302.230820954 SHA Missing : Half the story : Journalism as if gender matters / |
Includes bibliographical references and index.
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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