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Wimmer, Roger D.

Mass media research : an introduction / Roger D. Wimmer & Joseph R. Dominick - 10th Edition. - xiii, 481 pages : illustrations ; 24 cm. - Wadsworth series in mass communication and journalism .

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

ISBN: 9781133307334 (pbk.) 1133307337 (pbk.)

LCCN: 2012949261

Subjects--Topical Terms:
Mass media--Research.

LC Class. No.: P91.3 / .W47 2014

Dewey Class. No.: 302.23072 / WIM