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Mass media research : an introduction / Roger D. Wimmer & Joseph R. Dominick

By: Contributor(s): Material type: TextTextSeries: Wadsworth series in mass communication and journalismPublisher: Australia : Cengage- Wadsworth, [2014]Edition: 10th EditionDescription: xiii, 481 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133307334 (pbk.)
  • 1133307337 (pbk.)
Subject(s): DDC classification:
  • 302.23072 WIM
LOC classification:
  • P91.3 .W47 2014
Contents:
Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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Holdings
Item type Current library Call number Status Barcode
Book Book Ranganathan Library 302.23072 WIM (Browse shelf(Opens below)) Available 033963
Book Book Ranganathan Library 302.23072 WIM (Browse shelf(Opens below)) Available 033693

Includes bibliographical references and index.

Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.

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