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Introduction to the music industry : an entrepreneurial approach / Catherine Fitterman Radbill.

By: Material type: TextTextLanguage: English Publisher: New York, NY ; Abingdon, Oxon : Routledge, 2017Copyright date: ©2017Edition: Second editionDescription: xxi, 316 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138924802
  • 9781138924819
Subject(s): Additional physical formats: Online version:: Introduction to the music industryDDC classification:
  • 780.68 RAD
LOC classification:
  • ML3790 .F596 2017
Contents:
Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters -- Spotlight on...global music festivals.
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book Ranganathan Library Performing & Fine Arts 780.68 RAD (Browse shelf(Opens below)) Available 048042

Includes bibliographical references and index.

Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters -- Spotlight on...global music festivals.

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