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Fitterman Radbill, Catherine,

Introduction to the music industry : an entrepreneurial approach / Catherine Fitterman Radbill. - Second edition. - xxi, 316 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Welcome to the creative economy -- Why music professionals need to think like entrepreneurs -- Developing the 21st century global music professional -- Getting to know you : branding and marketing -- Opportunities ahead : global rights management -- Revenue streams : global performing and licensing -- Revenue streams : music publishing -- Revenue streams : broadcasting and digital media -- Revenue streams : recorded music -- Hands on : start something that matters -- Spotlight on...global music festivals.

ISBN: 9781138924802 9781138924819

LCCN: 2016010201

Subjects--Topical Terms:
Music trade.
Music entrepreneurship.

LC Class. No.: ML3790 / .F596 2017

Dewey Class. No.: 780.68 / RAD