Consumer behavior : A managerial perspective / Sharma, Dheeraj; Sheth, Jagdish N. & Mittal, Banwari
Material type: TextLanguage: English Publication details: New Delhi : Cenagage learning, 2015.Description: xviii, 536 p. ; 27 cmISBN:- 9788131528532
- 658.8342 SHA
Item type | Current library | Call number | Status | Barcode | |
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Book | Ranganathan Library | 658.8342 SHA (Browse shelf(Opens below)) | Available | 033445 |
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658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SCH Consumer behavior / | 658.8342 SHA Consumer behavior : A managerial perspective / | 658.83420721 HAC Quantitative Research Methods in Consumer Psychology : Contemporary and Data Driven Approaches / | 658.8343 LIN Brandwashed : Tricks companies use to manipulate our minds and persuade us to buy / | 658.84 CAN E-business : Theory and practice / |
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