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Consumer behavior : A managerial perspective /

Sharma, Dheeraj

Consumer behavior : A managerial perspective / Sharma, Dheeraj; Sheth, Jagdish N. & Mittal, Banwari - New Delhi : Cenagage learning, 2015. - xviii, 536 p. ; 27 cm.

ISBN: 9788131528532

Subjects--Topical Terms:
Consumer behavior

Dewey Class. No.: 658.8342 / SHA

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