Advertising and promotions : An integrated brand approach / Semenik, Richard J...et.al

By:

Material type: Text

TextLanguage: English Publication details: New Delhi : Cengage learning, 2012.Edition: 6th editionDescription: xII, 710 p. ; 30 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	Ranganathan Library	659.1 SEM (Browse shelf(Opens below))	Available	033313

Previous								Next
Previous	659.1 MAT Advertising and sales management /	659.1 MES Visual persuasion : the role of images in advertising /	659.1 MOR Advertising & IMC : Principles and practice /	659.1 SEM Advertising and promotions : An integrated brand approach /	659.1 SHI Advertising, promotion. and other aspects of integrated marketing communications /	659.1 TEL Effective advertising : Understanding when, how and why advertising works /	659.103 KUM Dictionary of terms in advertising /	Next