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Advertising and promotions : An integrated brand approach /

Semenik, Richard J...et.al

Advertising and promotions : An integrated brand approach / Semenik, Richard J...et.al - 6th edition. - New Delhi : Cengage learning, 2012. - xII, 710 p. ; 30 cm.

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising and promotions

Dewey Class. No.: 659.1 / SEM

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