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Brand admiration : Building a business people love / Park, C.Whan; Maclnnis, Deborah J. & Eisingerich, Andreas B.
Material type:
TextLanguage: English Publication details: New Jersey : John Wiley & Sons, 2016.Description: xvii, 270 p. ; 25 cmISBN: - 9781119308065
- 658.827 PAR
| Item type | Current library | Call number | Status | Barcode | |
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Ranganathan Library | 658.827 PAR (Browse shelf(Opens below)) | Available | 032534 |
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| 658.8120285574 BER Master data management and data governance / | 658.816 VOH Principles of pricing : An analytical approach / | 658.81605 SMI Pricing strategy : Setting price levels managing price discounts & establishing price structures / | 658.827 PAR Brand admiration : Building a business people love / | 658.83 BRO Marketing research : Customer insights and managerial action / | 658.83 BRO Marketing research : A south asian perspective / | 658.83 BUR Marketing research / |
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