Brand admiration : Building a business people love /

Park, C.Whan

Brand admiration : Building a business people love / Park, C.Whan; Maclnnis, Deborah J. & Eisingerich, Andreas B. - New Jersey : John Wiley & Sons, 2016. - xvii, 270 p. ; 25 cm.

9781119308065


Brand admiration
Brand
Building a business people love

658.827 / PAR
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