Marketing research : (Record no. 769)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00613nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23111 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421151052.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230413s9999 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131731819 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | An applied orientation / |
| Statement of responsibility, etc. | Malhotra, Naresh K. & Dash, Satyabhushan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxviii, 948 p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dash, Satyabhushan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Actual Cost, replacement price | Bill Date | Koha item type | Total renewals | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 11/01/2016 | Researchco Book centre, New Delhi | 799.00 | RBPPL-49154/2015-16 | 658.83 MAL | 022599 | 13/04/2023 | Copy 1 | 799.00 | 21/12/2015 | Book | |||||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 11/01/2016 | Researchco Book centre, New Delhi | 799.00 | RBPPL-49154/2015-16 | 658.83 MAL | 022600 | 13/04/2023 | Copy 2 | 799.00 | 21/12/2015 | Book | |||||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 11/01/2016 | Researchco Book centre, New Delhi | 799.00 | RBPPL-49154/2015-16 | 658.83 MAL | 022601 | 13/04/2023 | Copy 3 | 799.00 | 21/12/2015 | Book | |||||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 11/01/2016 | Researchco Book centre, New Delhi | 799.00 | RBPPL-49154/2015-16 | 1 | 658.83 MAL | 022602 | 04/10/2023 | Copy 4 | 799.00 | 21/12/2015 | Book | 1 | 11/09/2023 | ||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 11/01/2016 | Researchco Book centre, New Delhi | 799.00 | RBPPL-49154/2015-16 | 658.83 MAL | 022603 | 13/04/2023 | Copy 5 | 799.00 | 21/12/2015 | Book |