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Marketing research : An applied orientation /

Malhotra, Naresh K.

Marketing research : An applied orientation / Malhotra, Naresh K. & Dash, Satyabhushan - New Delhi : Pearson Education, 2013. - xxviii, 948 p. ; 28 cm.

ISBN: 9788131731819

Subjects--Topical Terms:
Marketing research

Dewey Class. No.: 658.83 / MAL

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