Pharmaceutical marketing 4.0 : (Record no. 52833)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01697nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240530094609.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240530b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788196146702 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 615.19 |
| Item number | BHA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhangale, Vijay |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Pharmaceutical marketing 4.0 : |
| Remainder of title | Indian context / |
| Statement of responsibility, etc. | Vijay Bhangale. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hyderabad : |
| Name of publisher, distributor, etc. | Pharmamed Press, |
| Date of publication, distribution, etc. | 2023. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 281 p.; |
| Dimensions | 24 cm |
| Type of unit | HB |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Healthcare Scenario in India 2. Indian Pharmaceutical Industry Landscape 3. Understanding Pharmaceutical Customer 4. Pharmaceutical Marketing – How is it different from Consumer Marketing? 5. Pharma 4.0 6. Marketing Research and MIS 7. Identifying Market Segments, Targeting & Positioning 8. Pharmaceutical Brand and Branding Strategies 9. New Products - Growth Drivers in Pharmaceutical Industry 10. Pricing Strategies 11. Pharmaceutical Distribution 12. Importance of Retail Pharmacy & Emergence of e-Pharmacy 13. Building Pharma Brands 14. Integrated Marketing Communications 15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success 16. Relationship Marketing 17. Medico Marketing 18. Digital Transformation in Pharmaceutical Industry 19. Hospital (Institutional) Marketing 20. Rural Marketing – its Significance in the Indian Context 21. International Marketing – Exploiting the Potential of Generics 22. OTC Marketing - A Growth Strategy 23. Marketing of Specialty Drugs for Rare Diseases 24. Biopharmaceuticals |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pharmaceutical Marketing |
| Topical term or geographic name entry element | Pharmaceutical Preparations economics |
| Topical term or geographic name entry element | Drug Industry economics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Order Number | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Pharmaceutical Sciences and Natural Products | Ranganathan Library | Ranganathan Library | 02/01/2024 | Prashant Book Agency | 23-24/311 | 716.00 | 690 | 615.19 BHA | 048065 | 30/05/2024 | 895.00 | 27/12/2023 | Book |