Pharmaceutical marketing 4.0 : Indian context /
Bhangale, Vijay
Pharmaceutical marketing 4.0 : Indian context / Vijay Bhangale. - Hyderabad : Pharmamed Press, 2023. - xv, 281 p.; 24 cm HB
1. Healthcare Scenario in India 2. Indian Pharmaceutical Industry Landscape 3. Understanding Pharmaceutical Customer 4. Pharmaceutical Marketing – How is it different from Consumer Marketing? 5. Pharma 4.0 6. Marketing Research and MIS 7. Identifying Market Segments, Targeting & Positioning 8. Pharmaceutical Brand and Branding Strategies 9. New Products - Growth Drivers in Pharmaceutical Industry 10. Pricing Strategies 11. Pharmaceutical Distribution 12. Importance of Retail Pharmacy & Emergence of e-Pharmacy 13. Building Pharma Brands 14. Integrated Marketing Communications 15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success 16. Relationship Marketing 17. Medico Marketing 18. Digital Transformation in Pharmaceutical Industry 19. Hospital (Institutional) Marketing 20. Rural Marketing – its Significance in the Indian Context 21. International Marketing – Exploiting the Potential of Generics 22. OTC Marketing - A Growth Strategy 23. Marketing of Specialty Drugs for Rare Diseases 24. Biopharmaceuticals
9788196146702
Pharmaceutical Marketing
Pharmaceutical Preparations economics
Drug Industry economics
615.19 / BHA
Pharmaceutical marketing 4.0 : Indian context / Vijay Bhangale. - Hyderabad : Pharmamed Press, 2023. - xv, 281 p.; 24 cm HB
1. Healthcare Scenario in India 2. Indian Pharmaceutical Industry Landscape 3. Understanding Pharmaceutical Customer 4. Pharmaceutical Marketing – How is it different from Consumer Marketing? 5. Pharma 4.0 6. Marketing Research and MIS 7. Identifying Market Segments, Targeting & Positioning 8. Pharmaceutical Brand and Branding Strategies 9. New Products - Growth Drivers in Pharmaceutical Industry 10. Pricing Strategies 11. Pharmaceutical Distribution 12. Importance of Retail Pharmacy & Emergence of e-Pharmacy 13. Building Pharma Brands 14. Integrated Marketing Communications 15. Salesforce Effectiveness – Key to Pharmaceutical Brand Success 16. Relationship Marketing 17. Medico Marketing 18. Digital Transformation in Pharmaceutical Industry 19. Hospital (Institutional) Marketing 20. Rural Marketing – its Significance in the Indian Context 21. International Marketing – Exploiting the Potential of Generics 22. OTC Marketing - A Growth Strategy 23. Marketing of Specialty Drugs for Rare Diseases 24. Biopharmaceuticals
9788196146702
Pharmaceutical Marketing
Pharmaceutical Preparations economics
Drug Industry economics
615.19 / BHA