Advertising management / (Record no. 1706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00706nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 35700 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421153753.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230413s9999 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788177588507 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Batra, Rajeev; Myers, John G. & Aaker, David A. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Noida : |
| Name of publisher, distributor, etc. | Pearson Education, |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 768 p. ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing management |
| Topical term or geographic name entry element | Advertising management |
| Topical term or geographic name entry element | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| Personal name | Aaker, David A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 23/08/2018 | International Book Centre, New Delhi | 689.00 | IN932 | 659.1 BAT | 033895 | 13/04/2023 | Copy 1 | 475.41 | 01/08/2018 | Book | |||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 23/08/2018 | International Book Centre, New Delhi | 689.00 | IN932 | 659.1 BAT | 033896 | 13/04/2023 | Copy 2 | 475.41 | 01/08/2018 | Book | |||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 23/08/2018 | International Book Centre, New Delhi | 689.00 | IN932 | 659.1 BAT | 033897 | 13/04/2023 | Copy 3 | 475.41 | 01/08/2018 | Book |