Normal view MARC view ISBD view

Advertising management /

Batra, Rajeev

Advertising management / Batra, Rajeev; Myers, John G. & Aaker, David A. - 5th Edition. - Noida : Pearson Education, 2006. - 768 p. ; 25 cm.

ISBN: 9788177588507

Subjects--Topical Terms:
Marketing management
Advertising management
Advertising

Dewey Class. No.: 659.1 / BAT

Place hold
Print
Cite
Add to your cart (remove)
Send to device
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)