Planning focus groups /

Morgan, David L.

Planning focus groups / David L. Morgan with Alice U. Scannell. - 1st Edition - 1 online resource (xvi, 139 p.) :

'Planning Focus Groups' is part of the six-volume Focus Group Kit which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

9781483328171


Focus groups.

001.433
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