000			01403nam a22002297a 4500
003			IN-BdCUP
005			20240424133055.0
008			240424b ii ||||| |||| 00| 0 eng d
020			_a9789359308418
040			_beng _cIN-BdCUP
041			_aeng
082			_a658.8 _bKOT
100			_aKotler-i _eAuthor
245			_aEssentials of modern marketing/ _cby Kotler-i & Mukharjee
250			_aFirst edition.
260			_aNew Delhi : _bVikas Publishing, _c2024.
300			_a391p. ; _c24 cm. _fPB
505			_a1. Essentials of Modern Marketing Management 2. Situational Analysis in the Marketing Planning Process 3. Strategy formulation in the Marketing Planning Process 4. Marketing Mix in the Marketing Planning Process 5. Implementation and Controlling in the Marketing Plan Process 203 6. External Orientation of Strategic Marketing Plan 7. Disruptive Digital Marketing Strategies 8. The Rise of AI-driven Metahumans 9. Leading By Innovation & Design: Strategies And Value Creation 10. Designing Value 11. Remodelling The Marketing Research 12. Better World Through Socialpreneurship 13. Adaptive Public Policy And Marketing During COVID-19 14. Marketers Without Borders 15. Innovative Marketing & Leadership For Micro, Small & Medium EnterpriseS (MSME) References
650			_a Marketing
700			_aMukharjee _eAuthor
942			_2ddc _cBK _n0
999			_c52075 _d52075