| 000 | 00895nam a22002777a 4500 | ||
|---|---|---|---|
| 003 | IN-BdCUP | ||
| 005 | 20230529153334.0 | ||
| 008 | 230529b ii ||||| |||| 00| 0 eng d | ||
| 020 | _a9789356062665 | ||
| 040 |
_beng _cIN-BdCUP |
||
| 041 | _aeng | ||
| 082 |
_a658.8 _bKOT |
||
| 100 |
_aKotler, Philip _eAuthor |
||
| 245 |
_aMarketing management/ _cPhilip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh |
||
| 250 | _a16 Edition. | ||
| 260 |
_a Harlow, England: _bPearson Education Limited, _c 2022. |
||
| 300 |
_axxxiii, 596 p: _c25 cm, _fpb. |
||
| 650 | _aMarketing Gestion | ||
| 650 | _aMarketing Management | ||
| 650 | _aMarket Strategy | ||
| 700 |
_a Keller, Kevin Lane _eJoint Author |
||
| 700 |
_aChernev, Alexander _eJoint Author |
||
| 700 |
_aSheth, jagdish N. _eJoint Author |
||
| 700 |
_aShainesh, G. _eJoint Author |
||
| 942 |
_2ddc _cBK _n0 |
||
| 999 |
_c49512 _d49512 |
||