| 000 | 01687cmm a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 46619 | ||
| 003 | IN-BdCUP | ||
| 005 | 20230426175612.0 | ||
| 008 | 230426s2023 u eng | ||
| 020 | _a9789351500964 | ||
| 040 |
_beng _cIN-BdCUP |
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| 041 | _aeng | ||
| 082 |
_a338.110 _bVEN |
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| 100 | _aVenugopal, Pingali | ||
| 245 | 0 |
_aAgri-input marketing in India / _cPingali Venugopal, Ram Kaundinya |
|
| 300 | _a1 online resource | ||
| 503 | _aIncludes bibliographical references and index | ||
| 505 | _aIntroduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects) | ||
| 650 | _aAgricultural industries | ||
| 650 | _aBUSINESS & ECONOMICS--Industries--General | ||
| 700 | _aKaundinya, Ram | ||
| 856 |
_3Electronic Book Resource _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=818635 |
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| 942 |
_2ddc _cE |
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| 999 |
_c49036 _d49036 |
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