000			01673cmm a2200301 a 4500
001			46888
003			IN-BdCUP
005			20230426175604.0
008			230426s2023 u eng
020			_a9781315119700
040			_beng _cIN-BdCUP
041			_aeng
082			_a658.812
100			_aKinnett, Seth _eAuthor
245		0	_aHow to Win at CRM : _bStrategy, Implementation, Management / _cSeth Kinnett
250			_aFirst edition
260			_aBoca Raton, FL : _bCRC Press, _c2017
300			_a1 online resource (xviii, 220 pages)
520			_a"This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success."--Provided by publisher
650			_aCustomer relations
650			_aRelationship marketing
650			_aCOMPUTERS--Software Development & Engineering--General
650			_aManagement of IT
650			_aSoftware Engineering & Systems Development
650			_aBUSINESS & ECONOMICS--Information Management
856			_3Electronic Book Resource _uhttps://www.taylorfrancis.com/books/9781315119700
942			_2ddc _cE
999			_c48898 _d48898