000			01472nam a2200241Ia 4500
001			42932
003			IN-BdCUP
005			20230421155246.0
008			230413s2023 000 0 eng
020			_a9789353286682
040			_beng _cIN-BdCUP
041			_aeng
082			_a320.0140954 _bDAS
245		0	_aGandhian Thought and Communication : _bRethinking the Mahatma in the Media Age / _cDas, Biswajit (Ed.)
260			_aLondon : _bSAGE Publications Pvt. Limited, _c2020.
300			_axiv, 277 p. ; _c24 cm.
520			_aGandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.
650			_aPolitical science
650			_aGandhian Thought and Communication
650			_aRethinking the Mahatma in the Media Age
700			_aDas, Biswajit _eEditor
942			_2ddc _cBK
999			_c31747 _d31747