000			02646nam a2200265Ia 4500
001			42605
003			IN-BdCUP
005			20230421155232.0
008			230413s2023 000 0 eng
020			_a9781119356721
040			_beng _cIN-BdCUP
041			_aeng
082			_a808.066332 _bKED
100			_aKedem, Assaf
245		4	_aThe Investment Writing Handbook : _bHow to Craft Effective Communications to Investors / _cKedem, Assaf
260			_aNew jersey : _bJohn Wiley & Sons, _c2018.
300			_axvii,191 p. ; _c23 cm.
520			_aThe writing bible for financial professionals The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. Examples from real-world financial institutions illustrate expert execution, while explanations and advice targeted specifically toward investor relations give you the help you need quickly. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's bible that you should keep within arm's reach. Investment writing is one of the primary influences on investors' attitudes. It educates, informs decisions, shapes opinions, and drives behavior-so shouldn't it be expertly-crafted to achieve its intended goal? This book explains the tricks of the trade to help you get your message across. Understand the principles of effective investor communication Master the conventions of informative and persuasive writing Examine well-written sample documents from real-world institutions Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. When investors' opinions, attitudes, and actions determine the health of your company, it is vitally important that these communications not be left to chance. The Investment Writing Handbook provides essential guidance and clear explanations to help you transform your communication strategy, execution, and results.
650			_aFinance
650			_aBusiness communication
650			_aMarketing
650			_aBusiness & Economics
650			_aInvestment advisors
942			_2ddc _cBK
999			_c31581 _d31581