000			01835nam a2200241Ia 4500
001			37230
003			IN-BdCUP
005			20230421154946.0
008			230413s2023 000 0 eng
020			_a1137529547
040			_beng _cIN-BdCUP
041			_aeng
082			_a808.066302 _bBAT
100			_aBatty, Craig
245		0	_aMedia Writing : _bA Practical Introduction / _cBatty, Craig & Cain, Sandra
260			_aNew york : _bPalgrave Macmillan, _c2016.
300			_a296 p. ; _c20 cm.
520			_aThe media writing industry is constantly changing, making it vital for students and practitioners to be able to adapt to new and different forms and approaches. Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills. The new edition reveals how digital technology is continually expanding the scope of platforms and shaping the way media writing is produced and consumed. This insightful text remains essential reading for students of journalism, creative writing, media studies and communication studies.
650			_aLanguage Arts & Disciplines
650			_aMedia Writing
700			_aCain, Sandra
942			_2ddc _cBK
999			_c28872 _d28872