000 00628nam a2200229Ia 4500
001 35274
003 IN-BdCUP
005 20230421154808.0
008 230413s2023 000 0 eng
020 _a9788131519585
040 _beng
_cIN-BdCUP
041 _aeng
082 _a658.8
_bKUR
100 _aKurtz, David L.
245 0 _aPrinciples of contemporary marketing /
_cKurtz, David L.
250 _a15th Edition.
260 _aNew Delhi :
_bCengage learning,
_c2012.
300 _axxxvii, 662 p. ;
_c28 cm.
650 _aPrinciples of contemporary marketing
650 _acontemporary marketing
942 _2ddc
_cBK
999 _c27484
_d27484