000 | 00628nam a2200229Ia 4500 | ||
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001 | 35274 | ||
003 | IN-BdCUP | ||
005 | 20230421154808.0 | ||
008 | 230413s2023 000 0 eng | ||
020 | _a9788131519585 | ||
040 |
_beng _cIN-BdCUP |
||
041 | _aeng | ||
082 |
_a658.8 _bKUR |
||
100 | _aKurtz, David L. | ||
245 | 0 |
_aPrinciples of contemporary marketing / _cKurtz, David L. |
|
250 | _a15th Edition. | ||
260 |
_aNew Delhi : _bCengage learning, _c2012. |
||
300 |
_axxxvii, 662 p. ; _c28 cm. |
||
650 | _aPrinciples of contemporary marketing | ||
650 | _acontemporary marketing | ||
942 |
_2ddc _cBK |
||
999 |
_c27484 _d27484 |