000 | 00684nam a2200253Ia 4500 | ||
---|---|---|---|
001 | 34996 | ||
003 | IN-BdCUP | ||
005 | 20230421154751.0 | ||
008 | 230413s2023 000 0 eng | ||
020 | _a9788131502815 | ||
040 |
_beng _cIN-BdCUP |
||
041 | _aeng | ||
082 |
_a658.83 _bZIK |
||
100 | _aZikmund, William G. | ||
245 | 0 |
_aEssentials of marketing research / _cZikmund, William G. & Babin, Barry J. |
|
250 | _a3rd Edition. | ||
260 |
_aNew Delhi : _bCengage learning, _c2007. |
||
300 |
_axvii, 414 p. ; _c27 cm. |
||
650 | _aMarketing | ||
650 | _aMarketing research | ||
650 | _aWilliam G. Zikmund | ||
700 | _aBabin, Barry J. | ||
942 |
_2ddc _cBK |
||
999 |
_c27254 _d27254 |