| 000 | 00725nam a2200253Ia 4500 | ||
|---|---|---|---|
| 001 | 33872 | ||
| 003 | IN-BdCUP | ||
| 005 | 20230421154638.0 | ||
| 008 | 230413s2023 000 0 eng | ||
| 020 | _a9781138689152 | ||
| 040 |
_beng _cIN-BdCUP |
||
| 041 | _aeng | ||
| 082 |
_a659 _bKAT |
||
| 100 | _aKatz, Helen | ||
| 245 | 4 |
_aThe media handbook : _bA complete guide to advertising media selection planning research and buying / _cKatz, Helen |
|
| 250 | _a6th edition. | ||
| 260 |
_aNew York : _bRoutledge, _c2017. |
||
| 300 |
_axx, 231 p. ; _c25 cm. |
||
| 650 | _aAdvertising media planning | ||
| 650 | _aMass media and business | ||
| 650 | _aMarketing channels | ||
| 650 | _aMedia Hndbook | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c26318 _d26318 |
||