000 00706nam a2200265Ia 4500
001 35700
003 IN-BdCUP
005 20230421153753.0
008 230413s9999 000 0 eng
020 _a9788177588507
040 _beng
_cIN-BdCUP
041 _aeng
082 _a659.1
_bBAT
100 _aBatra, Rajeev
245 0 _aAdvertising management /
_cBatra, Rajeev; Myers, John G. & Aaker, David A.
250 _a5th Edition.
260 _aNoida :
_bPearson Education,
_c2006.
300 _a768 p. ;
_c25 cm.
650 _aMarketing management
650 _aAdvertising management
650 _aAdvertising
700 _aMyers, John G.
700 _aAaker, David A.
942 _2ddc
_cBK
999 _c1706
_d1706