000 | 00706nam a2200265Ia 4500 | ||
---|---|---|---|
001 | 35700 | ||
003 | IN-BdCUP | ||
005 | 20230421153753.0 | ||
008 | 230413s9999 000 0 eng | ||
020 | _a9788177588507 | ||
040 |
_beng _cIN-BdCUP |
||
041 | _aeng | ||
082 |
_a659.1 _bBAT |
||
100 | _aBatra, Rajeev | ||
245 | 0 |
_aAdvertising management / _cBatra, Rajeev; Myers, John G. & Aaker, David A. |
|
250 | _a5th Edition. | ||
260 |
_aNoida : _bPearson Education, _c2006. |
||
300 |
_a768 p. ; _c25 cm. |
||
650 | _aMarketing management | ||
650 | _aAdvertising management | ||
650 | _aAdvertising | ||
700 | _aMyers, John G. | ||
700 | _aAaker, David A. | ||
942 |
_2ddc _cBK |
||
999 |
_c1706 _d1706 |