Entrepreneurship/
Joao Heitor De Avila Santos
- Canada: Toronto Academic Press, 2024.
- xii, 246p.; 30 cm. PB
Chapter 1 The Concept of EntrepreneurshipChapter 2 Entrepreneurial Development and CompetenciesChapter 3 Business Ideas and Resources for EntrepreneursChapter 4 Strategic Management for EntrepreneurshipChapter 5 Entrepreneurial MarketingChapter 6 Strategies for Sustainable EntrepreneurshipChapter 7 Entrepreneurial Ventures
Entrepreneurship is a powerful force that fuels innovation, economic growth, and job creation. It's a field that thrives on problem-solving, risk-taking, and the generation of novel ideas and products. These entrepreneurial endeavors not only stimulate economic activity and wealth creation but also pave the way for new business models and strategies that can be emulated for increased efficiency and competition. This book delves into these aspects, providing a comprehensive analysis of entrepreneurship development and its multifaceted impact on economies. In recent years, the advent of the internet and digital tools has given rise to a new breed of entrepreneurship - digital entrepreneurship. This form of entrepreneurship has democratized the business landscape, offering unparalleled opportunities for the creation of new products and services, market expansion, and efficiency enhancement.As we continue to advance technologically, the scope for digital entrepreneurship is set to expand, offering exciting possibilities for businesses of all sizes and resources. This book is a treasure trove of insights for students and scholars in Western countries who are keen to explore the world of entrepreneur-ship. It presents a detailed examination of various issues related to entrepreneurship development, highlighting its role in job creation, economic stimula-tion, and productivity enhancement. The essence of entrepreneurship, as depicted in this book, underscores its significance in fostering a vibrant and dynamic business environment. To facilitate a deeper understanding of the concepts, key points have been encapsulated in easy-to-read boxes throughout the book. These nuggets of information are designed to provoke thoughtful reflection and a deeper understanding of the implications of the ideas presented. This book caters to a broad spectrum of readers and pedagogical approaches. It offers a holistic view of entrepreneurship, blending academic theory with practical applications. The book covers a wide range of topics, including market analysis, business planning, financing, legal considerations, and more. It also features case studies that bring these concepts to life through real-world examples. Whether you're a student embarking on your entrepreneurial journey, a scholar seeking to deepen your understanding of entrepreneurship, or a small business owner looking to grow, this book serves as a valuable guide. It is designed to inspire, educate, and empower you in your entrepreneurial pursuits.
9781774697160
Entrepreneurship New business enterprises Management