"A comprehensive introduction to the subject of applied social psychology which balances theory, research, and application. This edition of Applied Social Psychology presents an accessible, student-friendly introduction to the field which focuses on the practical problems of social psychology. It guides the student through the theoretical background on these problems and then explains how they can develop intervention strategies to address them. This book is unique in the way it blends theory and practice to give students an exhaustive overview of the subject. The Third Edition contains the latest research in the field as well as detailed examples of qualitative research throughout the chapters. KEY FEATURES: Detailed introduction to foundational theories that lay the groundwork for a thorough understanding of the subject as well as through practical application. Contains new sections and revised content in all chapters. Includes new research and intervention strategies relevant to application of social psychology in daily life. Each chapter has a detailed outline, summary and key terms section that makes the book easy to use"-- Provided by publisher.