Research methodology: Concept and cases/ Deepak Chawla and Neena Sondhi
Material type:
TextLanguage: English Publication details: Noida : Vikas publishing house, 2016.Edition: 2nd EditionDescription: XXX, 789p. ; 26 cm. PBISBN: - 9789325982390
- 001.42 CHA
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Book
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Ranganathan Library | Education | 001.42 CHA (Browse shelf(Opens below)) | Checked out | 03/01/2025 | 050540 |
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Contents - Introduction to Business Research • Formulation of the Research Problem and Development of the Research Hypothesis • Research Designs: Exploratory and Descriptive • Experimental Research Designs • Secondary Data Collection Methods • Qualitative Methods of Data Collection • Attitude Measurement and Scaling • Questionnaire Designing • Sampling Considerations • Data Processing • Univariate and Bivariate Analysis of Data • Testing of Hypotheses • Analysis of Variance Techniques • Non-Parametric Tests • Correlation and Regression Analysis • Factor Analysis • Discriminant Analysis • Cluster Analysis • Multidimensional Scaling and Perceptual Mapping • Conjoint Analysis • Report Writing and Presentation of Result.
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