Entrepreneurship for physicists : a practical guide to move inventions from university to market / Davide Iannuzzi
Material type: Computer fileLanguage: English Description: 1 online resource (1 PDF (various pagings))ISBN:- 9781681746708
- 530.023 IAN
Item type | Current library | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
E-Book | Ranganathan Library | 530.023 IAN (Browse shelf(Opens below)) | Link to resource | Available | E01657 |
Version: 20171001--Title page verso
Includes bibliographical references
1. Motivation factors -- 2. The idea -- 3. Effectuation theory -- 4. The four pillars of a strategic plan -- 5. Business canvas -- 6. Getting the numbers straight -- 7. Random thoughts worth spreading -- 8. The role of the technology transfer office -- 9. Entrepreneurship for non-entrepreneurs
This book offers a concise analysis of the key ingredients that enable physicists to successfully move their idea from university to market, bringing added value to their customers. It dives into a set of theories, models, and tools that play fundamental roles in technology transfer including topics often neglected by other books including trust, communication, and persuasion. It also explains how most of the topics discussed are applicable to careers in a broader sense
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