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The focus group guide book / David L. Morgan.

By: Material type: Computer fileComputer fileLanguage: English Edition: 1st EditionDescription: 1 online resource (xiv, 103 p.)ISBN:
  • 9781483328164
Subject(s): DDC classification:
  • 001.433
Online resources: Summary: 'The Focus Group Guide Book' is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.
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'The Focus Group Guide Book' is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

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