Managing Sport Mega-Events / Frawley, Stephen (Ed.)
Material type: TextLanguage: English Publication details: New York : Routledge, 2016.Description: xiii, 186p. ; 20 cmISBN:- 1138796778
- 796.069 FRA
Item type | Current library | Call number | Status | Barcode | |
---|---|---|---|---|---|
Book | Ranganathan Library | 796.069 FRA (Browse shelf(Opens below)) | Available | 039941 |
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796.069 BYE Key concepts in sport management / | 796.069 CHA Essentials of sport management/ | 796.069 DHA Sport management : Theory and practice / | 796.069 FRA Managing Sport Mega-Events / | 796.069 FRA Managing sport mega events / | 796.069 FRO Sport & safety management / | 796.069 GEN Teaching sport management : A Practical guide / |
Managing Sport Mega-Eventsexplores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What is lacking, however, is a book which identifies and evaluates the current issues and complexities faced by those charged with the responsibility of managing these sport mega-events. This book fills the gap. The book addresses three broad but interconnected themes. First, strategic matters are explored focusing on the rise of sport mega-events, the management of stakeholders and governance issues. Second, how organisers can best ensure the sustainable management of sport mega-events is considered. Third, operational matters and related issues are examined including media management, broadcast management, venue management, risk management, marketing and sponsorship management. The book draws on leading international sport management scholars, each of whom has expertise in the organisation of sport mega-events. It makes a valuable contribution to the existing literature.
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