Advertising & IMC : Principles and practice / Moriarty, Sandra; Mitchell, Nancy & Wells, William

By:

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New Delhi : Pearson Education, 2015.Description: 669 p. ; 28 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	Ranganathan Library	659.1 MOR (Browse shelf(Opens below))	Available	030574

Previous								Next
Previous	659.1 LEE Principles of advertising : A global perspectives /	659.1 MAT Advertising and sales management /	659.1 MES Visual persuasion : the role of images in advertising /	659.1 MOR Advertising & IMC : Principles and practice /	659.1 SEM Advertising and promotions : An integrated brand approach /	659.1 SHI Advertising, promotion. and other aspects of integrated marketing communications /	659.1 TEL Effective advertising : Understanding when, how and why advertising works /	Next