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Principles of advertising : A global perspectives / Lee, Monle & Johnson, Garla
Material type:
TextLanguage: English Publication details: New Delhi : Viva books private limited, 2007.Edition: 2nd EditionDescription: xix, 427 p. ; 18 cmISBN: - 9788130904740
- 659.1 LEE
| Item type | Current library | Call number | Status | Barcode | |
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Ranganathan Library | 659.1 LEE (Browse shelf(Opens below)) | Available | 030433 |
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| 659.1 HOL Advertising and consumer society : A critical introduction / | 659.1 HOP Scientific advertising / | 659.1 LAN Kleppner's advertising procedure / | 659.1 LEE Principles of advertising : A global perspectives / | 659.1 MAT Advertising and sales management / | 659.1 MES Visual persuasion : the role of images in advertising / | 659.1 MOR Advertising & IMC : Principles and practice / |
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