Principles of pricing : An analytical approach / Vohra, Rakesh V. & Krishnamurthi, Lakshman
Material type: TextLanguage: English Publication details: New Delhi : Cambridge University Press, 2012.Description: x, 250 p. ; 26 cmISBN:- 9781107010659
- 658.816 VOH
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658.812 S639 Oracle case management solutions / | 658.812 ZIN TRM total relationship management / | 658.8120285574 BER Master data management and data governance / | 658.816 VOH Principles of pricing : An analytical approach / | 658.81605 SMI Pricing strategy : Setting price levels managing price discounts & establishing price structures / | 658.827 PAR Brand admiration : Building a business people love / | 658.83 BRO Marketing research : Customer insights and managerial action / |
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