Marketing management/ (Record no. 49512)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00895nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230529153334.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230529b ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789356062665 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | Author |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management/ |
| Statement of responsibility, etc. | Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish N. Sheth, and G. Shainesh |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harlow, England: |
| Name of publisher, distributor, etc. | Pearson Education Limited, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 596 p: |
| Dimensions | 25 cm, |
| Type of unit | pb. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Gestion |
| Topical term or geographic name entry element | Marketing Management |
| Topical term or geographic name entry element | Market Strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Relator term | Joint Author |
| Personal name | Chernev, Alexander |
| Relator term | Joint Author |
| Personal name | Sheth, jagdish N. |
| Relator term | Joint Author |
| Personal name | Shainesh, G. |
| Relator term | Joint Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Total renewals | Full call number | Barcode | Date last seen | Date last checked out | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 15/02/2023 | Technical Bureau India Pvt .Ltd | 1040.00 | TB3079 | 2 | 5 | 658.8 KOT | 046638 | 29/10/2024 | 22/08/2024 | 1300.00 | 08/02/2023 | Book |