How to Win at CRM : (Record no. 48898)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01673cmm a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 46888 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230426175604.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230426s2023 u eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781315119700 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kinnett, Seth |
| Relator term | Author |
| 245 #0 - TITLE STATEMENT | |
| Title | How to Win at CRM : |
| Remainder of title | Strategy, Implementation, Management / |
| Statement of responsibility, etc. | Seth Kinnett |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boca Raton, FL : |
| Name of publisher, distributor, etc. | CRC Press, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (xviii, 220 pages) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success."--Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Customer relations |
| Topical term or geographic name entry element | Relationship marketing |
| Topical term or geographic name entry element | COMPUTERS--Software Development & Engineering--General |
| Topical term or geographic name entry element | Management of IT |
| Topical term or geographic name entry element | Software Engineering & Systems Development |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS--Information Management |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Electronic Book Resource |
| Uniform Resource Identifier | <a href="https://www.taylorfrancis.com/books/9781315119700">https://www.taylorfrancis.com/books/9781315119700</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | E-Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Uniform resource identifier | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 07/04/2022 | Taylor & Francis | 658.812 | E01492 | 26/04/2023 | https://www.taylorfrancis.com/books/9781315119700 | 07/04/2022 | E-Book |