Business Analytics : (Record no. 31000)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02659nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 41848 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421155146.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230413s2023 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120348196 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | RAO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rao, Purba Halady |
| 245 #0 - TITLE STATEMENT | |
| Title | Business Analytics : |
| Remainder of title | An application focus / |
| Statement of responsibility, etc. | Rao, Purba Halady |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Delhi : |
| Name of publisher, distributor, etc. | PHI Learning Pvt. Ltd., |
| Date of publication, distribution, etc. | 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 256 p. ; |
| Dimensions | 20 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Business Analytics refers to various categories of analytical approaches for modelling different business situations and arriving at solutions and strategies for optimal decision-making in marketing, finance, operations, organizational behaviour and other managerial processes. Thus, Business Analytics today refers to different approaches for modelling and arriving at assessing and predicting risk, predicting market preferences, project feasibility, customer segmentation, inherent and underlying dimensions in consumer preferences, factors leading to probability of purchase, preferred segments in financial and credit card industry, probability of attrition in large organizations, etc.The myriad of modelling and other analytical approaches which constitute Business Analytical applications in Indian Industry today include predominantly:� Determining which attributes in a product are considered significant by the market and which are found to be significantly satisfactory-Gap Analysis.� Analytical Modelling by Factor and Cluster Analysis.� Analytical Modelling by Logistics Regression and Discriminant Analysis.� Segmentation of primary target market by Heuristic Modelling such as RFM (recency, frequency, monetary) analysis.� Segmentation of target market based on large databases using Decision Tree approaches such as CHAID (Chi-square Automatic Interaction Detection) and other Classification and Regression Trees.� Determining Linkages between unobserved constructs such as customer satisfaction and factors leading to it, using Structural Equation Modelling (SEM).� Determining relative preferences in consumer perceptions by Conjoint Analysis.In this book, the author has discussed these analytical approaches following a classroom teaching format, drawing from her extensive teaching experience spanning over 30 years. The book first discusses all important concepts and then case studies are discussed which emulate real-life managerial situations.This textbook is designed to serve the needs of management students for a course in Business Analytics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business & Economics |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 03/06/2020 | Data Entry Backlog | 295.00 | IN2233 | 658.834 RAO | 039785 | 13/04/2023 | 206.50 | 13/04/2023 | Book |