Media audience research : (Record no. 28902)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01501nam a2200277Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 37261 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421154949.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230413s2023 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9351506436 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2072 |
| Item number | MYT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mytton, Graham |
| 245 #0 - TITLE STATEMENT | |
| Title | Media audience research : |
| Remainder of title | A guide for professionals / |
| Statement of responsibility, etc. | Mytton, Graham ; Diem, Peter & Dam, Piet Hein Van |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Sage Publications Pvt. Limited, |
| Date of publication, distribution, etc. | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 281 p. ; |
| Dimensions | 25 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research--both active and passive as well as quantitative and qualitative--in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| Topical term or geographic name entry element | Mass media--research--methodology |
| Topical term or geographic name entry element | Internet audience |
| Topical term or geographic name entry element | Quantitative online research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diem, Peter |
| Personal name | Dam, Piet Hein Van |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 03/05/2019 | R K Books, New Delhi | 695.00 | IN2891/18-19 | 302.2072 MYT | 035896 | 13/04/2023 | 486.50 | 07/02/2019 | Book |