Mobile marketing : (Record no. 27950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00700nam a2200253Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 36216 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421154833.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230413s2023 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749479794 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| Item number | ROW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rowles, Daniel |
| 245 #0 - TITLE STATEMENT | |
| Title | Mobile marketing : |
| Remainder of title | How mobile technology is revolutionizing marketing communications and advertising / |
| Statement of responsibility, etc. | Rowles, Daniel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 256 p. ; |
| Dimensions | 21 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technology change |
| Topical term or geographic name entry element | Mobile marketing |
| Topical term or geographic name entry element | Smartphone |
| Topical term or geographic name entry element | wifi |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 01/02/2019 | Technical Books Bureau(India), New Delhi | 1778.51 | TB8707 | 658.872 ROW | 034773 | 13/04/2023 | 1156.03 | 14/01/2019 | Book |