An unlikely audience : (Record no. 1613)

MARC details
000 -LEADER
fixed length control field 02975nam a2200265Ia 4500
001 - CONTROL NUMBER
control field 32888
003 - CONTROL NUMBER IDENTIFIER
control field IN-BdCUP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230421153746.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230413s9999 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 190655720
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency IN-BdCUP
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.55065
Item number YOU
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Youmans, William
245 #3 - TITLE STATEMENT
Title An unlikely audience :
Remainder of title Al jazeera's struggle in america /
Statement of responsibility, etc. Youmans, William
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent 256 p. ;
Dimensions 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc. In 2006, the Al Jazeera Media Network sought to penetrate the United States media sphere, the world's most influential national market for English language news. These unyielding ambitions surprised those who knew the network as the Arab media service President Bush lambasted as hateful propaganda in his 2004 State of the Union address. The world watched skeptically yet curiously as Al Jazeera labored to establish a presence in the famously insular American market. The network's decade-long struggle included both fleeting successes, like the sudden surge of popular interest during the Arab spring, as well as momentous failures. The April 2016 closure of its $2 billion Al Jazeera America channel was just one of a series of setbacks. An Unlikely Audience investigates the inner workings of a complex news organization fighting to overcome deep obstacles, foster strategic alliances and build its identity in a country notoriously disinterested in international news. William Youmans argues counter-intuitively that making sense of Al Jazeera's tortured push into the United States as a national news market, actually requires a local lens. He reveals the network's appeal to American audiences by presenting its three independent US-facing subsidiaries in their primary locales of production: Al Jazeera English (AJE) in Washington, DC, Al Jazeera America (AJAM) in New York, and AJ+ in San Francisco. These cities are centers of vital industries-media-politics, commercial TV news and technology, respectively. As Youmans shows, the success of the outlets hinged on the locations in which they operated because Al Jazeera assimilated aspects of their core industries. An Unlikely Audience proves that place is critical to the formation and evolution of multi-national media organizations, despite the rise of communication technologies that many believe make location less relevant. Mining data from over 50 interviews since 2010, internal documents, and original surveys, the book offers a brisk and authoritative account of the world's most recognizable media-brand and its decade-long ingress into the US - crucial background for Al Jazeera's continued expansion in the United States.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element An unlikely audience
Topical term or geographic name entry element Al jazeera america-Television network
Topical term or geographic name entry element Language Arts & Disciplines
Topical term or geographic name entry element Television broadcasting of news-United states
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Youmans, William Lafi
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Bill number Total checkouts Full call number Barcode Date last seen Copy number Actual Cost, replacement price Bill Date Koha item type
    Dewey Decimal Classification     Ranganathan Library Ranganathan Library 13/02/2018 Sohan Lal Madaan, Patiala 1495.00 862   384.55065 YOU 030786 13/04/2023 Copy 1 1495.00 23/11/2017 Book
    Dewey Decimal Classification     Ranganathan Library Ranganathan Library 13/02/2018 Sohan Lal Madaan, Patiala 1495.00 1395   384.55065 YOU 035241 13/04/2023 Copy 2 1046.50 25/02/2019 Book
    Dewey Decimal Classification     Ranganathan Library Ranganathan Library 13/02/2018 Sohan Lal Madaan, Patiala 1495.00 1395   384.55065 YOU 035262 13/04/2023 Copy 3 1046.50 25/01/2019 Book
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