The citizen marketer : (Record no. 1611)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02543nam a2200265Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 32853 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | IN-BdCUP |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230421153745.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230413s9999 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 190658061 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | IN-BdCUP |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 324.73 |
| Item number | PEN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Penney, Joel |
| 245 #4 - TITLE STATEMENT | |
| Title | The citizen marketer : |
| Remainder of title | Promoting political opinion in the social media age / |
| Statement of responsibility, etc. | Penney, Joel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Oxford University Press, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 264 p. ; |
| Dimensions | 18 cm. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book looks at the phenomenon of the citizen marketer. The citizen marketer is guided by the logics of marketing practice, but, rather than being passive, actively circulates persuasive media to advance political interests. Such practices include using protest symbols in social media profiles, tweeting links to news articles to raise awareness about issues, sharing politically-charged internet memes, and displaying merchandise that promotes a favored electoral candidate or cause. These practices signal an important shift in how political participation is conceptualized and performed in advanced capitalist democratic societies, as they inject political ideas into popular culture. The book argues that citizens view such activities with regard to how they may shape or influence outcomes, and as statements of personal identity. Marketing is a dirty word in certain critical circles, particularly among segments of the left that have identified neoliberal market logics as a focus of political struggle. At the same time, some of these critics have pushed back against the forces of neoliberal capitalism by co-opting its marketing and advertising techniques to spread counter-hegemonic ideas to the public. Accordingly, this book argues that the citizen marketer approach is a means of promoting a wide range of political ideas, including those that are broadly critical of elite uses of marketing in capitalist societies. The book includes an extensive historical treatment of citizen-level political promotion in modern democratic societies, connecting contemporary digital practices to both the 19th century tradition of mass political spectacle as well as more informal, culturally-situated forms of political expression that emerge from postwar countercultures-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Political science |
| Topical term or geographic name entry element | The citizen marketer |
| Topical term or geographic name entry element | Political participation-Technological innovations |
| Topical term or geographic name entry element | Social media-Political aspects |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Penny, Joel |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Bill number | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Actual Cost, replacement price | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 12/02/2018 | Sohan Lal Madaan, Patiala | 1295.00 | 862 | 324.73 PEN | 030783 | 13/04/2023 | Copy 1 | 1295.00 | 23/11/2017 | Book | |||||
| Dewey Decimal Classification | Ranganathan Library | Ranganathan Library | 12/02/2018 | Sohan Lal Madaan, Patiala | 1295.00 | 1395 | 324.73 PEN | 035245 | 13/04/2023 | Copy 2 | 906.50 | 25/01/2019 | Book |