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Marketing research /

Parasuraman, A.

Marketing research / Parasuraman, A., Grewal, Dhruv. & Krishnan, R. - Delhi : Biztantra, 2009. - xxi,637p. ; 24 cm.

ISBN: 9788177227574

Subjects--Topical Terms:
Research - Marketing

Dewey Class. No.: 658.83 / PAR

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