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Political marketing : principles and applications /

Lees Marshment, Jennifer.

Political marketing : principles and applications / Lees Marshment, Jennifer. - London : Routledge, 2009. - xvi,294p. ; 24 cm.

ISBN: 9780415431293

Subjects--Topical Terms:
Marketing, Political

Dewey Class. No.: 324.73 / LEE

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